Facebook Business: Page vs Group?

When I was first beginning to create more of a presence on Facebook, I was at a loss - do I make a GROUP, or create a FAN PAGE??  (From here on out, I'm just calling it a Page, fyi!)  Did a little bit of research, and I landed on creating a Group.  I'd seen others use a Group, successfully, and I was really trying to emulate that success.

However, as I learn, more and more I realized I NEEDED A FACEBOOK PAGE!  I finally made time to do this, and through my learning process, I found five fairly significant reasons to create a Page versus a Group.  I will not be going through all of the differences between the two, rather, highlighting some important reasons to use a Page.  (This is not an exhaustive list, but hopefully, you will gain value from the list below!)

Five reasons to use a FB PAGE vs a FB GROUP for your business:

1)  FB HUB

While your true "hub" is your blog, located on your website, I see a Page as somewhere you can really tie everything together.  You can include on your Page app links for Pinterest, Instagram, Twitter, your blog (in my case, I was able to link Squarespace) in the same place you have Live videos and other posts.

One-stop shop!  (People want the EASY BUTTON!)

2) VIDEO!  

Everyone is doing FB Lives, right?  They're great.  You can send your FB Live wherever you want it - personal feed, Group, of Page.  BUT...  did you know... 

85% of FB video is watched with no sound???

What?!  That actually makes sense, because people only listen to 7% of your words, and the rest is body language and inflection.  You could pay to have captions done, but now...  there's no need!

This is the reason using a Page is Really Awesome.  I learned this just today when I was watching a video by Jelena Ostrovska.  There is a function on a Page that if you record a video, you can "edit" and choose captions FB has generated.  Done and done.  Easy and so awesome! 

3) INSTAGRAM

Ok, you are now ready to take on the world of Instagram.  (I know I'm switching gears from FB, but just stay with me!)  You already have a personal IG account, but it's kind of mucked up with the random posts you've already put into play and it's time to create a professional IG account.  When you create this...  You MUST connect it to a FB business Page.  IG actually pulls your info straight in from FB.  This one's a no-brainer!

4) ADVERTISING

You are now all set up and running smoothly in FB - but before long, you're going to want to BOOST those leads and sales!  So what do you do next?  Right!  FB paid advertising!  (You are so smart!)  You can't advertise a group.  It must be a Page.  Again, FB narrows your options for you.  So go now.  Set up your Page.

And, last but certainly not least...  

5) SCHEDULING POSTS

I love anything where I can set up something ahead of time.  In a FB Group, your post is your post and it happens "in the moment."  Which can be great - but also provides a challenge if you know you'll be out-of-town or otherwise not able to post in a timely manner.  When you are utilizing a FB Page, you can schedule posts AHEAD OF TIME.  I've found this is particularly useful for holidays and other special days - you can craft your post with a little more finesse instead of scrambling at the last minute.  (Although I know no one does this...)  

This is so easy...  And now you can make a block of time to churn out a bunch, schedule them, and it's a much more efficient use of your time!

To schedule a post:

  1. Go to your Page and tap Publish.
  2. Create your post.
  3. Tap and select Schedule.
  4. Choose a date and time, then tap Done.
  5. Tap Schedule.

Did any of these spark interest and/or make your life easier? I hope so!

Would you love some other FB tips to try on for size?  CLICK below NOW!

(This one has some valuable information in it about FB Live!  On trend, FOR SURE!)

(P.S. This is available only for a short time, so GET IT WHILE YOU CAN!)